The challenge of planning travel for tourists in other countries shows us that we need to be able to plan routes that are efficient and personalised, taking into account things like scenic spots, budget and cultural interests. At the moment, the solutions out there often result in information overload, lack of personalisation and challenges with planning multimodal transportation.
Research shows that there is a growing trend towards sustainable, independent travel, and that there is a need for tools that provide flexible, culturally aware suggestions. From the interviews conducted, it was found that travellers often use various local apps and rely on last-minute bookings, which shows that there are gaps in existing travel planning tools. This highlights the opportunity for AI to simplify complex travel logistics and enhance the overall experience.