digital display window for autonomous driving
Website and virtual tour of the "fahrerlos", an interactive showcase for autonomous mobility in the heart of Ingolstadt, Germany.
members SAVe: research project
2020 - 2 months
Figma, Photoshop, WordPress
In March 2020, the fahrerlos in the heart of Ingolstadt's city centre could not open as planned due to the Covid-19 lockdown. This is an interactive exhibition on issues surrounding automated and connected driving. The aim of this showcase is to promote social dialogue on autonomous driving in the Ingolstadt region and beyond. The "fahrerlos" was created as part of the SAVe: research project.
The SAVe: research project is a joint project funded by the German Federal Ministry of Transport and Digital Infrastructure, involving Audi AG as project leader, the Ingolstadt universities THI and KU Eichstätt-Ingolstadt, the city of Ingolstadt and various other companies, including EFS Elektronische Fahrwerksysteme GmbH. The aim of the project was to develop a virtual model of the Ingolstadt region to serve as a basis for the development of automated and connected driving in an urban environment, taking social issues into account.
In order to promote the social dialogue around the topic of autonomous driving digitally as well, a website was designed. Information on the concept of the "fahrerlos", about the research project as a whole, the podcast and of course the heart of the exhibition, the interactive tour, can also be accessed from the comfort of one's own home or anywhere on the move. The digital tour is based on photos of the real showcase, which can be used to navigate through the space to the various exhibition contents. All content was developed in the research project SAVe:. Our goal was to transfer the character and structure of the analogue shop window into the digital space as best as possible.
The visual design is based on the existing elements from the exhibition concept of the "fahrerlos - showcase for autonomous driving" and the design of the research project. Added were, for example, icons for navigation through the interactive tour.